PRUTUL’s participation as an exhibitor at PLMA Amsterdam 2025 represented a new opportunity to showcase our product portfolio under private label and to connect with international retailers seeking modern, reliable private label solutions.
Once again, we demonstrated our commitment to quality, innovation, and sustainability, highlighting the versatility and competitiveness of our products. Our presence at the event helped strengthen existing business relationships and opened new avenues for collaboration in international markets, reaffirming PRUTUL’s position as a trusted partner in the food industry.
Between October 19–23, 2024, PRUTUL took part in SIAL Paris, one of the most important international trade fairs dedicated to innovation and trends in the food industry.
You could find us at the Romania Pavilion – Hall 4, Stand 4 L105, where we invited you to discover our portfolio of high-quality products, tailored to the demands of international markets, under our own brands or as Private Label.
The event marked 60 years of SIAL and provided the perfect opportunity to connect with professionals from around the world, discuss partnerships, and explore new directions for development in the agri-food sector.
At SIAL Paris, one of the largest international trade fairs dedicated to innovation in the food industry, PRUTUL had the opportunity to showcase its diverse range of products as an exhibitor, highlighting the tradition and quality of its vegetable oils. The event provided an excellent platform for discovering new consumer trends, engaging with industry professionals, and exploring new markets for business growth.
PRUTUL’s participation as an exhibitor at PLMA Amsterdam 2024 provided the opportunity to showcase our Private Label product portfolio and engage with major international retailers interested in Private Label solutions. We had the chance to demonstrate the quality and innovation of our products, strengthening strategic partnerships and opening new collaboration opportunities in international markets.
We are pleased to resume participation in international food fairs, with a stand and physical presence, after two years of digital participation. The first event we will attend this spring is the Food Expo Athens fair, which will take place from March 12-14, 2022, and where we will be exhibitors in Pavilion 1, at stand no. F26. We are excited about this new opportunity to present our 100% High Oleic oil that we produce and market under a new and diverse range of packaging dedicated to home consumers and the Horeca industry.
This fall, we continued the tradition of participating in the most prestigious food fairs in the world. This time in the digital environment, respecting social distancing but still being close to partners and potential customers as we do every time. Thus, the end of September found us in a new format for everyone, in front of a digital company stand, during the first 100% online edition of SIAL Canada.
This year we concluded the series of participations in international fairs alongside the Private Label Manufacturers Association – International Council (PLMA), the largest international private label association in the world. From December 2-3, 2020, we were exhibitors at the “World of Private Label” International Trade Show, where we presented our complete portfolio of sunflower vegetable oils. This unique and 100% digital B2B event was a pleasant experience and we are confident that, as every year, it will be a good opportunity for both manufacturers and retailers to bring together innovative and high-quality products to consumers around the world.
On the occasion of the Easter Holidays, Spornic rewards you for every drop of tradition brought into your kitchen! Prepare your favorite recipes with your loved ones and you can win delicious prizes:
🥇 2x Tefal deep fryers
🛍️ 6x shopping vouchers worth 100 lei each
How to participate: Post in the comments a photo of the Easter dish you prepared with Spornic (along with the bottle of Spornic) and tell us how Spornic helped you bring a drop of Romanian tradition to your Easter table. Keep the receipt as proof of purchase!
Whether you’re making cozonac, drob, or red eggs, Spornic is with you in every recipe!
Campaign valid from 17.04 to 24.04.2025, according to the campaign rules.
Mechanism: Guess the secret ingredient in the heart-shaped biscuits made with Spornic, justify your answer, and you could win:
Mechanism: Comment which Spornic oil (1, 2, 3, or 4) you would pair with in the month of love and what dishes you would prepare for your loved one. You could win:
Mechanism: Describe your favorite dish cooked with Spornic, and you could win:
You Choose the Recipe, You Choose the Prize!
Campaign Period: March 7 – May 2, 2024
Spornic Bun la toate launches a new brand communication campaign, entitled “Pe măsura tuturor poftelor tale!”. The essential element and measure of things regardless of the dishes we cook is sunflower oil, a beloved product that has always been present in Romanian kitchens. This campaign announces the expansion of the range with two new sizes, 1.5L and 2L with handle, innovations in the oil category, which we are pleased to make available to consumers throughout the country, with products found in modern and traditional trade.
Starting this fall, the 100% High Oleic Spornic Omega 9 oil brand is also available to consumers in the new 1.5L and 2L sizes. The continuation of the brand’s communication campaign, “From kitchen to kitchen we carry on the news of the first 100% High Oleic oil in Romania”, brings back to the forefront the joy of cooking at home alongside the No. 1 cooking blogger in Romania, Geanina Staicu-Avram (JamilaCuisine), with over 1,500,000 subscribers on the YouTube channel.
t the end of this fall, we launched the most recent communication campaign for the Spornic Omega 9 brand, the first 100% High Oleic oil in Romania. The launch of the new product takes place in a less ordinary year, which has brought back to the forefront the joy of cooking at home. Romanians have flooded the Internet with culinary successes and failures, and part of the insight of our campaign was precisely these moments that brought people closer, even if, often, virtually. In the TV spot, the new Spornic Omega 9 becomes the common element of our kitchens, alongside the recipes of the most famous cooking blogger in Romania, Geanina Staicu-Avram (JamilaCuisine).
Starting from Jamila’s kitchen, Spornic Omega 9 oil passes from hand to hand, and, through the video recipes so followed by Romanians, reaches as many kitchens as possible, thus becoming the main choice when it comes to using oil for cooking. A premium, innovative oil, ideal for any kitchen and produced 100% in Romania, from special sunflower seeds grown by Romanian farmers, has made a perfect match with JamilaCuisine, the No. 1 cooking blog in Romania, with over 1 million subscribers on the YouTube channel.
Since the beginning of 2020, our products from the Spornic range have benefited from a new label. All 3 brands of refined sunflower oil – Spornic Bun la Toate, Spornic Pentru Prăjit (for Frying) and Spornic Omega 9 (High Oleic) – can be found in modern and traditional retail stores throughout the country.
